WASHINGTON (CIRCA NEWS) - At some point, we have all laughed so hard that we have peed in our pants. Regardless of age, our beautifully imperfect bodies sometimes have a mind of their own. Believe it or not, one in every three women of all ages have pretty regular light bladder leaks - you are definitely not alone. Icon undies, the sister company to Thinx (who brought us period-proof undies) have developed underwear that can replace bulky panty liners and eliminate leakage discomfort.
I have to be honest, my initial thought was - adult diapers, no thanks. But with four different styles -- hi-waist, hip-hugger, bikini and thong, they are all pretty cute and extremely soft.
How does it work exactly? Icon undies consist of four ultra thin fabric layers:
Moisture-wicking layer: fast drying inner lining so you don't have dampness after a small leak.
Absorbent layer: high-tech fabric that doesn't expand or get bulky as it absorbs liquid.
Anti-odor and antimicrobial treatment layer: all natural components that keep you smelling fresh and feeling clean.
Leak proof layer: a moisture barrier that protects your clothes from getting damp.
For me, the even more interesting component to these life changing undies is actually Icon's blog. They launched the blog simultaneously with the underwear to give their customers both a physical product as well as a community to talk about women's health issues in an open format. The "Iconic" as they call it, is filled with both original content and even personal anecdotes from fellow bloggers. Covering topics that are considered "taboo" (such as bladder leakage and periods), the Iconic is giving women a resource to connect with other women who share their issues and aren't afraid to talk about it. While we have all self-diagnosed via WebMD before, this is definitely a less scary, more personal and certainly more accurate way to get information.
And buying Icon undies isn't just life changing for the consumer. Through the Fistula Foundation, every pair of Icon sold helps fund life-changing surgeries for women in developing countries. With the price range between $28-39 per pair, the giveback impact makes will make you feel a little less guilty going shopping.
What's next for Icon?
They will be launching a fun new seasonal color this spring, two new styles next year and extending their sizing range later this year.
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