CINCINNATI (WKRC) — Halloween typically means kids come home with an enormous candy haul, but they can't eat all of it by themselves, right?
Plenty of parents help their children by taking some of the candy off their hands. The question is, How many?
According to a recent poll done by Morning Consult on behalf of the National Confectioners Association, 79% of parents admitted to taking candy from their kids after they go trick-or-treating.
Others don't feel the need to swipe, and simply set aside their own share. The same poll found 31% of parents have plans to stash some of their favorite candy away for themselves.
Here are some additional Halloween facts:
- NCA recently released data that shows Halloween chocolate and candy sales are up this year. For the latest four weeks ending September 6 versus the same period in 2019, total Halloween chocolate & candy sales are up 13% – growth that is driven by Halloween chocolate, which is up 25.3%.
- 80% of people believe that they will find creative and safe ways to celebrate the Halloween season this year. This is up from just 63% two months earlier in July. (NCA, Morning Consult)
- 80% of the general public and 90% of millennial moms and young parents say they can’t imagine Halloween without chocolate and candy, and that trick-or-treating is irreplaceable. (The Harris Poll)